Label: Creation
Reissued 2021, Originally released 1991
European Import
"Isn't Anything" was good enough to inspire an entire scene of MY BLOODY VALENTINE soundalikes, but Loveless's greatness proved that the band was inimitable. After two painstaking years in the studio and nearly bankrupting their label Creation in the process, the group emerged with their masterpiece, which fulfilled all of the promise of their previous albums. If "Isn't Anything" was the VALENTINES' sonic blueprint, then Loveless saw those plans fleshed out, in the most literal sense: "Loomer," "What You Want," and "To Here Knows When"'s arrangements are so lush, they're practically tangible. With its voluptuous yet ethereal melodies and arrangements, Loveless intimates sensuality and sexuality instead of stating them explicitly; KEVIN SHEILDS and BILINDA BUTCHER's vocals meld perfectly with the trippy sonics around them, suggesting druggy sex or sexy drugs. Though SHIELDS' collaborations with YO LA TENGO, PRIMAL SCREAM, J. MASCIS, and others were often rewarding, they were no match for Loveless. However, as MY BLOODY VALENTINE fans -- and, apparently, SHIELDS himself -- will attest, nothing is.
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